After 13 years, we’re releasing an updated brand identity for Ionmax, which includes a new logo, colours, and font. You’ll start seeing the new look on our products, website, and marketing materials as we roll out the new branding this year.
We believe the new look better matches what Ionmax has grown to become since 2003; a provider of air quality and wellness products that truly make a difference to our health and wellbeing.
The old Ionmax logo
Since the launch of Ionmax, we have more or less stuck with the same logo, although in recent years we’ve slightly altered the complementing colours and fonts that came on packaging and manuals.
The old look started to chafe, and the colours and look of the logo didn’t match the new technology and premium products that we were carrying. Needless to say, it was time for a change.
Our design goal was to better match how we look to our values and the users we serve. A small team inside the company worked to come up with something that would appear modern, crisp, smart, lightweight, and friendly.
The new Ionmax logo
Removing the yellow oval around the logo, the new logo is much more clean and simple. The smooth, curved lines and dark blue colour signify the sky and convey peace, calmness, and serenity,, reflecting the brand’s focus on air quality products.
The yellow from the old logo was not lost, now forming part of the ‘x’ in the Ionmax logo. Being a stimulating colour, the yellow colour also represents optimism and youthfulness, giving the overall logo a nice burst of energy.
The word Ionmax on the new logo has been purposely redesigned to be more smooth with a lot less sharp edges as compared to the old logo, giving it a much more approachable and friendly look.
We hope you like this new look and feel as much as we do!
Look out for more updates—like an updated look in our product packaging, manuals, and website—as we continue to try to better serve our customers with the latest technology in health and wellness products.
These updates will be an ongoing process. We will issue prior notification so that our resellers may make the necessary modifications to their websites and other material (such as changing the Ionmax logo) in advance of this rollout.
Please download the new Ionmax logo and stay tuned for more exciting updates.